Digital Marketing advice from a Software Engineer
Twice this week I’ve been asked by friends for advice for improving their social media presence for their blogs. Both times I’ve paused and thought “what do I know I’m a software engineer? And my social media is a mess”. This slight doubt in my mind doesn’t stop me from giving advice and pointing them in a direction they could find useful.
Rather than saying what tools could help them (I’m a technologist and could babble about technology from now until the end of time) I ask them a simple question “what content would engage YOU?”
Surely that’s the key to marketing? Make your product/content relatable to your audience. So here’s 6 useful ways to market yourself from Michael Page:
- Identify a target audience
- Know your USP
- Have a way with words
- Show a little personality
- Keep your finger on the pulse
- Be web savvy
I know I’ll be using these tips to market myself in the future. What digital marketing tips do you have?